Why did Eva start A4? Eva’s grandparents were in the pharmacy business even before the war. They returned to Berlin after 1945 and restarted the business mainly based on many ancient cosmetics recipes grandma collected over the years. However, shortly after the business started, her grandma passed away. Her prized recipes all went to the basement for many years until one day Eva came across the formulation book by accident.
Partly intrigued and partly inspired, Eva thought the best way to extend her grandma’s dream is to recreate the original products from the original recipes. Eva particularly remembered the Avocado Whip Cream recipe because it was very popular then. But it was difficult because the names of the ingredients are very different today and all ready-made formulations (as used by almost all other brands as basis of new product development) have preservatives and harsh chemicals. Eva took almost three years to perfect her products with a famous German laboratory and an university to come up with something that is not only easy to use but highly effective. Eva also felt a strong need to seek new and contemporary ingredients to raise the level of the original recipe. In her extended research, she came across the wonderful Moroccan Argan oil and decided to use it as the main ingredient in her new product. Today, A4 is a well-known luxury brand in Germany and has won a numerous of beauty awards.
Don't Take Our Word For it! Here's What Our Customers Think:
“I had developed an allergie on my cheek from synthetic cosmetics and creams. My skin was red，flakey and painful for couple of weeks. Luckily I bought this gel and it calmed my irritated skin very quickly. In just few days redness was gone and now my face looks and feels great. ”- Milena
“Fabulous Loose Mineral Foundation. So happy that I discovered this foundation. I suffer from hyperpigmentation and find it difficult to find foundation that covers it well but this foundation blends really well and conceals it perfectly. I've also found that I've had less breakouts since using it and my pores appear smaller. ”- Diane B.
“Amazing product. I have been using this moisturiser for about 3 years now! I have tried other organic moisturisers in the meantime but none felt as good as this one. I don't think I could live without it! It leaves no greasy finish, my skin straight away absorbs it all and feels soft and moisturised. I was always very sceptical about anti-ageing moisturisers and being only 28 when I started using it did not think that I will see any difference. But I was wrong! After a few months I have noticed that fine lines on my forehead has definitely reduced! And the best thing is it's organic, so it doesn't really matter if you are 18 or 50 you can still use it, even if you have no wrinkles! By the way, I have tried other PHB moisturisers and this one is defo my favourite, because of subtle smell and consistency. ”- Gintare